Neotech has released a new version of its own corporate website

Neotech has released a new version of its own corporate website: www.neotech.ru.

What made the company decide to do so?  What was the goal of its development, and what was sought in implementing the company's new site?  These questions are answered by Yuri Patchko, Neotech Sales and Marketing Director.

The previous site was outdated in every aspect.  At some point we realized that we were weary of the original visual solution, though its appearance was still contemporary and flashy and many like it.  We didn’t just want to change the “face" of our Internet representative.  We strove to reflect the essence of the company changes of recent years, to convey the new, more aggressive spirit of our business policy.  This led directly to our replacing the cold, calm dark blue associated with our company with a new palette.  The choice of images was likewise motivated by our wish to state: “We are a strong, well-coordinated team.  We fear no challenges, and are capable of solving even the most complex problems.  Each and every one of us is constantly searching, in motion.  And the whole of Neotech is aimed forward”.

Most important, however, is the change in our site’s content.  We hope that we have succeeded in preserving a balance of compactness and lucidity in the texts.  The new site is distinguished by a greater amount of textual subject matter than the previous site, and we plan to constantly add to and vary the content.  Thus, in the immediate future the ezTrack module will become fully functional, providing our clients access to Neotech’s Information System.  Our plans include further expansion of the Linguistic Consulting section, which, as it describes a service new to our market, will contain a significant number of explanations and commentaries from company specialists.  We want our customers to carefully examine and weigh how much the given service interests them and in what volume.  We sincerely hope that the new site will meet with appreciation and interest on the part of Neotech’s clients and partners.  I personally would like to thank all those who took part in the realization of this serious and prolonged project.

Special thanks are due to our partners.  The project design and site programming were the work of the WebProfy internet agency.  We were – and remain – complex and demanding customers.  Credit is due, however, to the WebProfy specialists: all tasks were handled well, inquiries received efficient responses, counter proposals were constructive, and the entire project was distinguished by the efficient cooperation and positive attitude of all the participants.